Cookie Policy

1. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, understand how you use the site, and deliver relevant advertising.

2. How We Use Cookies

Kalyani Consulting LLC ("we," "our") uses cookies and similar tracking technologies on kalyani-consulting.com (the "Site") for the following purposes:

2.1 Essential Cookies

These are necessary for the Site to function properly. They enable core features like shopping cart functionality, checkout processing, and account login. These cookies cannot be disabled.

• WooCommerce session cookies (cart contents, checkout state)
• WordPress authentication cookies (if logged in)
• Cookie consent preferences

2.2 Analytics Cookies

These help us understand how visitors interact with the Site, which pages are most popular, and how users navigate. This data is used to improve the Site experience.

• Google Analytics (_ga, _gid, _gat): Tracks page views, session duration, traffic sources, and user behavior. Data is anonymized.

2.3 Marketing and Advertising Cookies

These are used to deliver relevant advertising and measure the effectiveness of our marketing campaigns.

• Meta (Facebook) Pixel (_fbp, _fbc): Tracks conversions from Facebook and Instagram ads, builds custom audiences for retargeting, and measures ad performance.
• Stripe cookies: Used during the checkout process for fraud prevention and payment processing.

2.4 Email Marketing Cookies

• Mailchimp tracking: When you click a link in one of our marketing emails, Mailchimp may set a cookie to track engagement. This helps us understand which content is most useful to our subscribers.

3. Third-Party Cookies

Some cookies are set by third-party services that appear on our pages. We do not control these cookies. The relevant third-party privacy policies are:

• Google Privacy Policy
• Meta Privacy Policy
• Stripe Privacy Policy
• Mailchimp Privacy Policy

4. Managing Your Cookie Preferences

4.1 Cookie Consent Banner

When you first visit the Site, a cookie consent banner allows you to accept or decline non-essential cookies. You can update your preferences at any time by clicking the cookie settings link in the Site footer.

4.2 Browser Settings

Most browsers allow you to control cookies through their settings. You can block or delete cookies, but this may affect your experience on the Site (for example, the checkout process may not work correctly without essential cookies).

4.3 Opt-Out Links

• Google Analytics Opt-Out
• Meta Ad Preferences

5. Cookie Retention

Session cookies are deleted when you close your browser. Persistent cookies remain on your device for a set period or until you delete them. Typical retention periods:

• Google Analytics cookies: up to 2 years
• Meta Pixel cookies: up to 90 days
• WooCommerce session cookies: up to 48 hours
• Cookie consent preference: up to 1 year

6. Updates to This Policy

We may update this Cookie Policy as our Site or third-party tools change. The updated version will be posted on this page with a revised date.